Abstract
Obesity, poor diet and lifestyle and the associated health care costs are set to cripple the governmental budgets of most Western countries over the coming decades. The facts of the equation are simple. Energy intake must exceed energy output for weight loss, and living within a healthy weight range has a host of benefits. Most communities understand and acknowledge the facts, but despite their understanding continue to live lifestyles that endanger them in the long term. In this talk Jill Freyne will walk us through two case studies for online and mobile dietary interventions and examine the power and weaknesses of the technology in the fight to engage and sustain individuals in lifestyle change.