Seminar: ‘Measuring Personalization of Online Services’ by Alan Mislove

The School of Computer Science is delighted to welcome Alan Mislove from Northeastern University Boston to give his talk on ‘Measuring Personalization of Online Services

Abstract: Today, many web services personalize their content, including Netflix (movie recommendations), Amazon (product suggestions), and Yelp (business reviews). In many cases, personalization provides advantages for users: for example, when a user searches for an ambiguous query such as “router,” Amazon may be able to suggest the woodworking tool instead of the networking device. However, personalization is rarely transparent (or even labeled), and has the potential be used to the user’s disadvantage. For example, on e-commerce sites, personalization could be used to manipulate the set of products shown (price steering) or by customizing the prices of products (price discrimination). Unfortunately, today, we lack the tools and techniques necessary to be able to detect when personalization is occurring, as well as what inputs are used to perform personalization.

In this talk, I discuss my group’s recent work that aims to address this problem. First, we develop a methodology for accurately measuring when web services are personalizing their content. While conceptually simple, there are numerous details that our methodology must handle in order to accurately attribute differences in results to personalization (as opposed to other sources of noise). Second, we apply this methodology to two domains: Web search services (e.g., Google, Bing) and e-commerce sites (e.g., BestBuy.com, Expedia). We find evidence of personalization for real users on both Google search and nine of the popular e-commerce sites. Third, using fake accounts, we investigate the effect of user attributes and behaviors on personalization; we find that the choice of browser, logging in, and a user’s previously content can significantly affect the results presented.

Bio: Alan Mislove is an Associate Professor at the College of Computer and Information Science at Northeastern University. He received his Ph.D. from Rice University in 2009. Prof. Mislove’s research concerns distributed systems and networks, with a focus on using social networks to enhance the security, privacy, and efficiency of newly emerging systems. He is a recipient of an NSF CAREER Award (2011), and his work has been covered by the Wall Street Journal, the New York Times, and the CBS Evening News.

This seminar is part of our ongoing series from researchers in HCI. See here for our current schedule.

Event details

  • When: 13th October 2015 14:00 - 15:00
  • Where: Cole 1.33a
  • Series: School Seminar Series
  • Format: Seminar

Seminar: ‘Designing trusted and engaging forms of peer to peer healthcare’ by Pam Briggs

The School of Computer Science are delighted to welcome Pam Briggs from Northumbria University, Newcastle who will deliver her talk on Trust and Engagement.

Abstract: Patients now generate a significant amount of online material about health.  This raises questions about how we should design websites featuring patient knowledge and experience in order to ensure those sites provide a good match to patient needs.  In this presentation I describe a structured participatory methodology for the development and evaluation of a set of patient experience websites that took place over three phases, consistent with experience based co-design:

(1) a capture phase in which we wBriggs_Pamorked with patients to understand their reactions to existing websites; (2) an understand phase in which we translated this information into a patient-engagement framework and accompanying set of design guidelines and (3) an improve phase, where we used these guidelines to create three new health websites that were then assessed as patient experience interventions in a range of empirical studies.

Bio: Pam holds a Chair in Applied Psychology, delivering innovative research and consultancy around issues of identity, trust and security in new social media. Her research seeks answers to three main questions: Why and when do we feel secure in disclosing sensitive identity information about ourselves? What makes us trust an electronic message? How and when do we seek to protect our privacy?

In the last five years, Pam has published over forty articles on human perceptions of trust, privacy and security in computer-mediated communication and has recently developed, with colleagues, an innovative model of health advice-seeking online (ESRC funded). She has given a number of invited addresses on online trust and e-health, including an invited address on e-health to the World Health Summit 2009, the opening address at the Second International Conference on Privacy, Security and Trust (Canada) and the keynote to the 2010 IFIP Trust Management conference in Morioka, Japan. She has been a member of ESRC’s fellowship and CASE studentship committees and has recently made a contribution to the Govt. Office for Science’s Technology Foresight programme on the Future of Identity. She is currently a member of EPSRC’s new Identity Futures Network and also EPSRC’s Cybersecurity Network. She is one of the founder members of the UK’s new ‘Science of Cybersecurity’ Institute, funded by GCHQ in association with RCUK’s Global Uncertainty Programme.

This seminar is part of our ongoing series from researchers in HCI. See here for our current schedule.

Event details

  • When: 29th September 2015 14:00 - 15:00
  • Where: Cole 1.33a
  • Series: School Seminar Series
  • Format: Seminar

Academic Skills Project

The Academic Skills Project – sponsored by the School of Computer Science and CAPOD – will commence in week 2 and run every Thursday evening in JC 1.33a/b, with workshops covering a range of topics from internships to writing technical reports. The workshops will be targeted at undergraduates, but postgraduates are welcome to attend. For details for each workshop, please see posters on the notice boards, and sign-up sheets for each workshop session will be available on notice boards two weeks before the workshop session. For more information, contact aef6@st-andrews.ac.uk.

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Talk: ‘This is a Google Talk’ – by James Smith

The School of Computer Science is pleased to welcome back one of its former PhD students, James Smith, who is currently Google Product Manager, London to talk about Google @ St Andrews. FB_20150916_14_52_25_Saved_Picture

Abstract: Google’s mission is to organize the world’s information and make it universally accessible and useful. It’s an enormous goal to accomplish and we need great people to help us achieve it. We invite you to come learn about Google and some of the engineering challenges we’re tackling.

Sign up: goo.gl/GXXiWp

Event details

  • When: 13th October 2015 20:00 - 21:00
  • Where: Cole 1.33
  • Format: Talk

Adam Barker – Google Visiting Faculty

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Congratulations to Adam Barker who has been awarded a prestigious Visiting Researcher position at Google through the Google Visiting Faculty Program.

“The Google Visiting Faculty program aims to identify and support world-class, full-time faculty pursuing research in areas of mutual interest. Each year, through the Google Visiting Faculty Program, over 25 academics visit Google from universities all over the world. They work closely with our research and engineering teams, and have the opportunity to explore projects at industrial scale, work with state-of-the-art technology, and experience Google culture up close.”

Adam will be leaving for Google’s global headquarters in Mountain View and will be working with Dr John Wilkes and Dr Walfredo Cirne on Service Level Objectives (SLOs), with the aim of contributing towards Google’s internal cluster management systems.

Commenting on Adam’s award Professor Ian Sommerville said “Adam has done a great job in building links with industry and in linking his research to practical research challenges in cloud computing. His research work with Google will deepen his understanding of the problems of scale, reveal new research challenges and will inspire his teaching.”

On a related note, Adam currently has two open positions for a Research Assistant and a PhD scholarship (including International fees) in Data Science. Please get in touch directly with Adam if you are interested.

A highly commended project

Congratulations to our recent graduate Aleksejs Sazonovs, who’s won a Highly Commended place at this year’s Undergraduate Awards.

The Undergraduate Awards are an international and cross-disciplinary prize that aims to recognise highly creative individuals at undergraduate level. Typically this is demonstrated through excellent project work, and Aleks’ project on “A metapopulation model for predicting the success of genetic control measures for malaria” was ranked in the top 10% of submissions in the computer science category.

Aleks’ project used techniques from network science to explore what happens when mosquitoes modified to be unable to carry the malaria parasite are introduced into a wild population. Experiments like these are an essential precursor to any actual field trials. Together with supervisors from the School of Computer Science (Prof Simon Dobson) and School of Biology (Prof Oscar Gaggiotti), Aleks simulated malarial outbreaks involving different mosquito populations. He used a real geography for his experiments, taking the road network of Sierra Leone from the Open Street Map project and using this to build models of human and mosquito distributions and movement. “It’s been exciting to combine real network data with large-scale simulations,” said Prof Dobson. “It also opens-up several ideas for how to make models like this easier to build and interact with, so they could be used by experimental scientists directly and not just by computer scientists.”

The commendation comes with an invitation to all the highly commended individuals to the awards dinner in Dublin later this month, where the overall winners of the different categories will be announced.

Official Opening: Interaction Lab

Dean of Science, Professor Al Dearle officially opened the new Interaction Lab earlier today. The lab is situated within the John Honey building within the School of Computer Science and houses the research talents of both SACHI and Open Virtual Worlds.

The Dean of Science, Professor Aaron Quigley Chair of HCI, current staff and students, alumni and Emeritus Professor, Ron Morrison were photographed enjoying the opening celebrations.

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Great Scottish Swim Success for CS team

The School participated in the Great Scottish Swim on Saturday, the CS team comprising Percy Perez, David Symons, Julie Dunsire, Alex Voss and Ruth Letham were swimming for Médecins Sans Frontières. All team members completed the swim in under an hour. Before and after pictures were captured by Katja who travelled along to support the team.

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Congratulations to all. Their target is £1k and they’re 97% there. You can still donate via https://www.justgiving.com/uoscompsci/.

Job Vacancy: Research Fellow in Computer Science

WORKANDHOME is an interdisciplinary project between the School of Computer Science and the School of Geography, which investigates how home-based businesses are shaping society and space. The research explores how this transformation of work-residence relations has implications on economic activity, economic spaces, city models, the meaning of the home, the role of the neighbourhood and residential choices. Social science research and computer sciences will be integrated to record and predict the consequences of changing activity/networking patterns for future cities through computational network analysis and agent-based modelling. A component of the WORKANDHOME project involves conducting a survey of households in selected UK cities. Individuals’ activities and social networks – both in physical space and virtual space activities will be tracked using mobile devices, social media applications and a web-browser plug-in.

You will work as a Researcher and Engineering Lead for a number of software components which will facilitate a UK-wide survey. Firstly, a mobile phone application (Android and iPhone) which will utilise GPS data in order to measure location, distance travelled etc. as well as reporting the purpose of trips (e.g., shopping, bringing children to school) and types of social contacts (e.g., business supplier, friend). Secondly, for tracking activities in social networks, apps for several social media networks will be developed (e.g. Facebook and Twitter). These will record activities through mobile phones and PCs/laptops (location of contact and frequency). Finally, a web-browser plug-in for a popular browser such as Google Chrome or Firefox will be used in order to report browsing history to a database in St Andrews.

This research will be undertaken in the School of Computer Science at the renowned University of St Andrews. This is a unique opportunity to work at the cutting edge of systems research. Come join us in St Andrews.

For an informal discussion about the post you are welcome to contact Dr Adam Barker.

Fixed term: Full time for 12 months or Part time for 24 months
Salary: £31,342 per annum
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